Did you know the average NCAA Football Division I program spends $742,000 a year on equipment, uniforms, and supplies for their athletes? While these numbers may be somewhat shocking, the college football industry certainly has a positive return on investment. College-licensed merchandise reportedly had an estimated retail market value of $4.62 Billion in 2012. Demand for college apparel has lead to universities offering a multitude of licensed options such as socks, robes, and even underwear. Huge companies, such as Nike and Adidas, have even partnered with colleges to provide officially licensed goods to their fans.